D2CExperimentation
&CRORoundtable

A focussed discussion for D2C leaders on how to improve conversion i.e. sales & revenue, and grow faster using CRO and AB Testing by

OPTIPHOENIX

In collaboration with

Jaipur

April 18, 2026

👋 The biggest trap in D2C? Thinking you just need more traffic.
You’re spending on ads, the clicks are coming in, but then everything goes vague.

We move past the 'vague' and use
A/B testing & scientific CRO strategiesto increase revenue with the traffic you already have.

👋 The biggest trap in D2C? Thinking you just need more traffic.
You're spending on ads, the clicks are coming in, but then everything goes vague.

We move past the 'vague' and use
A/B testing & scientific CRO strategiesto increase revenue with the traffic you already have.

Reality Check

Let's do the math for your business.

Experimentation Revenue Impact Calculator

Estimate how much revenue your brand could unlock by improving conversion and decision quality.

Result

Your Current Monthly Revenue:

—

Your Current Yearly Revenue:

—

New Conversion Rate:

—

Additional Monthly Revenue:

—

Additional Yearly Revenue:

—

New Monthly Revenue:

—

Know More
About Event

It's a peer-level roundtable for founders and growth leaders who are serious about turning experimentation from isolated tactics into revenue infrastructure. Limited seats. Manual approval.

Curated for D2C founders, VPs of Growth, and Marketing Heads

Speakers

It's a peer-level roundtable for founders and growth leaders who are serious about turning experimentation from isolated tactics into revenue infrastructure. Limited seats. Manual approval.

Curated for D2C founders, VPs of Growth, and Marketing Heads

Event Agenda

9:30 – 9:45

Arrival & Check-in

9:45 – 10:00

Opening Flow - Set the Room

10:00 – 10:20

Collective Welcome - Why Experimentation Now by Kamal

10:20 – 11:00

Saadaa's Journey - From Tests to Systems with Simar & Akshay

11:00 – 11:30

Keynote: Experimentation as a Growth Lever by Johann Van Tonder (CEO, AWA Digital)

11:30 – 12:00

Tea & Break

12:00 – 1:00

Founder's Roundtable - Decision Thinking with Cognitive Cards by Himanshu

1:00 – 1:30

No-Excuse Framework - Start Experimentation Today with Dushyant & Vineeta

1:30 – 2:00

ABFRL Case - Scaling Experimentation in Enterprise Varun Rajwade (VP Product, ABFRL) in conversation with Simar & Trina

2:00 – 3:00

Lunch & Networking

3:00 onwards

9:30 – 9:45

Arrival & Check-in

9:45 – 10:00

Opening Flow - Set the Room

10:00 – 10:20

Collective Welcome - Why Experimentation Now by Kamal

10:20 – 11:00

Saadaa's Journey - From Tests to Systems with Simar & Akshay

11:00 – 11:30

Keynote: Experimentation as a Growth Lever by Johann Van Tonder (CEO, AWA Digital)

11:30 – 12:00

Tea & Break

12:00 – 1:00

Founder's Roundtable - Decision Thinking with Cognitive Cards by Himanshu

1:00 – 1:30

No-Excuse Framework - Start Experimentation Today with Dushyant & Vineeta

1:30 – 2:00

ABFRL Case - Scaling Experimentation in Enterprise Varun Rajwade (VP Product, ABFRL) in conversation with Simar & Trina

2:00 – 3:00

Lunch & Networking

3:00 onwards

Meet Our Speakers

Johann Van Tondor

CEO, AWA DIGITAL

Varun Rajwade

VP PRODUCT AT ADITYA BIRLA FASHION

Akshay Shivpuri

CO-FOUNDER AT सादा / SAADAA

Simar

CEO AND MD @ OPTIPHOENIX

Kamal

CO-FOUNDER AND DIRECTOR, TECHNOLOGY @ OPTIPHOENIX

Meet Our Speakers

Johann Van Tondor

CEO, AWA DIGITAL

Varun Rajwade

VP PRODUCT AT ADITYA BIRLA FASHION

Akshay Shivpuri

CO-FOUNDER AT सादा / SAADAA

Simar

CEO AND MD @ OPTIPHOENIX

Kamal

CO-FOUNDER AND DIRECTOR, TECHNOLOGY @ OPTIPHOENIX

Brands We Work With

& many more...

Most D2C Brands Are Testing. Few Are Learning.

You have the tools.

You run experiments.

You track metrics.

But here's what's actually happening:

Tests Run Inconsistently

Some months you ship 10 experiments, other months zero. There's no velocity.

Wins Don't Scale

A checkout test lifts conversion by 4%, but you can't replicate that learning anywhere else in the funnel.

The Dashboard says "success"

But revenue stays flat, micro-metrics improve while the business impact remains unclear.

"nice-to-have" Project

Your team treats experimentation as a "nice-to-have" project, not as core infrastructure; it gets deprioritized the moment Performance marketing needs attention.

The gap isn't tools. It's system design.

This roundtable is for leaders who recognize that gap and want to close it.

MOST D2C BRANDS
ARE TESTING.
FEW ARE LEARNING.

You have the tools.

You run experiments.

You track metrics.

But here's what's actually happening:

Tests Run Inconsistently

Some months you ship 10 experiments, other months zero. There's no velocity.

Wins Don't Scale

A checkout test lifts conversion by 4%, but you can't replicate that learning anywhere else in the funnel.

The Dashboard says "success"

But revenue stays flat, micro-metrics improve while the business impact remains unclear.

"nice-to-have" Project

Your team treats experimentation as a "nice-to-have" project, not as core infrastructure; it gets deprioritized the moment Performance marketing needs attention.

The gap isn't tools. It's system design.

This roundtable is for leaders who recognize that gap and want to close it.

What this Roundtable is

We'll focus on three questions every D2C leader faces:

How do you build experimentation velocity without sacrificing quality?

Most teams either ship fast and break things, or move slowly and miss opportunities. We'll discuss how to build sustainable experiment cadence — the systems, roles, and workflows that actually scale.

Who Should Attend

This Roundtable Is For You If:

You're a D2C founder or growth leader

Your brand is doing ₹50L+ in monthly revenue and actively running performance marketing

You have experimentation tools but struggle with consistent execution and velocity

You want to move beyond "isolated tests" and build experimentation as core business infrastructure

You're looking for peer-level conversations with other leaders facing similar growth challenges

👋 This is not a mass webinar. We're keeping the room small and curated.

If you're looking for beginner-level "intro to A/B testing" content, this isn't the right fit. This conversation assumes you already understand the basics and are working on the next level:
systems, velocity, and organizational maturity.

WHO SHOULD
ATTEND

This Roundtable Is For You If:

👋 This is not a mass webinar. We're keeping the room small and curated.

D2CExperimentation
&CRORoundtable

Reality Check

Experimentation Revenue Impact Calculator

Company information

Result

Know More
About Event

Event Agenda

Meet Our Speakers

Meet Our Speakers

Brands We Work With

Most D2C Brands Are Testing. Few Are Learning.

But here's what's actually happening:

Tests Run Inconsistently

Wins Don't Scale

The Dashboard says "success"

"nice-to-have" Project

The gap isn't tools. It's system design.

MOST D2C BRANDS
ARE TESTING.
FEW ARE LEARNING.

But here's what's actually happening:

Tests Run Inconsistently

Wins Don't Scale

The Dashboard says "success"

"nice-to-have" Project

The gap isn't tools. It's system design.

What this Roundtable is

How do you build experimentation velocity without sacrificing quality?

How do you measure what actually matters?

How do you structure your stack to enable experimentation, not slow it down?

How do you build experimentation velocity without sacrificing quality?

Who Should Attend

WHO SHOULD
ATTEND

Request an
Invite Now!

Request an
Invite Now!

D2CExperimentation&CRORoundtable

Reality Check

Experimentation Revenue Impact Calculator

Company information

Result

Know MoreAbout Event

Event Agenda

Meet Our Speakers

Meet Our Speakers

Brands We Work With

Most D2C Brands Are Testing. Few Are Learning.

But here's what's actually happening:

Tests Run Inconsistently

Wins Don't Scale

The Dashboard says "success"

"nice-to-have" Project

The gap isn't tools. It's system design.

MOST D2C BRANDSARE TESTING.FEW ARE LEARNING.

But here's what's actually happening:

Tests Run Inconsistently

Wins Don't Scale

The Dashboard says "success"

"nice-to-have" Project

The gap isn't tools. It's system design.

What this Roundtable is

How do you build experimentation velocity without sacrificing quality?

How do you measure what actually matters?

How do you structure your stack to enable experimentation, not slow it down?

How do you build experimentation velocity without sacrificing quality?

Who Should Attend

WHO SHOULDATTEND

Request anInvite Now!

Request anInvite Now!

D2CExperimentation
&CRORoundtable

Know More
About Event

MOST D2C BRANDS
ARE TESTING.
FEW ARE LEARNING.

WHO SHOULD
ATTEND

Request an
Invite Now!

Request an
Invite Now!