The D2C Experimentation
& CRO Roundtable:
Jaipur Edition

40+ Leaders. Multiple Frameworks. 1 Mission: Systematic Scale.

D2C and CRO roundtable attendees
OPTIPHOENIX

In collaboration with

The Room

40+ Founders & Growth Leaders
7 Roundtable Groups
₹500Cr+ Combined Annual Revenue represented

Testimonials

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The "Knowledge Vault"

Experimentation as a Growth Lever - Keynote by Johann Van Tondor [CEO, AWA Digital]

Spotlight:
The Cognitive Cards Session

Decoding the Human Behind the Click. Body: One of the most intense segments was our Cognitive Cards session. These aren't just frameworks—they are a new lens for the C-suite. We spent the afternoon dismantling mental biases and engineering the "Architecture of Choice." Visual:

Participants collaborating during the cognitive cards activity
Roundtable discussion among attendees at a group table
Attendees discussing prompts and notes in the workshop
Small group focused on activity cards and mobile references
Team huddle around cognitive cards in an event breakout
Participants smiling while reviewing card prompts together

Meet Our Speakers

Johann Van Tondor
Johann Van Tondor
CEO, AWA DIGITAL
Varun Rajwade
Varun Rajwade
VP PRODUCT AT ADITYA BIRLA FASHION
Akshay Shivpuri
Akshay Shivpuri
CO-FOUNDER AT सादा / SAADAA
Simar
Simar
CEO AND MD @ OPTIPHOENIX
Kamal
Kamal
CO-FOUNDER AND DIRECTOR, TECHNOLOGY @ OPTIPHOENIX

Where do you want to see us next?

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