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Build Experimentation Into Your Organization’s DNA.
The Centre of Excellence (CoE) is where Optiphoenix experts transfer the playbooks, frameworks, and training your teams need to run experimentation independently—and at scale.
Build Your CoE

Growth depends on people, not just tools.

Many teams run ad-hoc experiments, but without the right skills, structure, and governance, results stay scattered. Knowledge lives with a few people instead of the organization.

A CoE solves that. By embedding Optiphoenix experts as trainers, mentors, and system-builders, your teams learn to run experimentation the right way—building a capability that lasts long after a single project.

Three Problems Programs Solve

1

Knowledge silos

Replaced with shared playbooks.

2

Manual analysis

Replaced with shared playbooks.

3

Lost learnings

Replaced with shared playbooks.

Training, Playbooks, and Embedded Guidance.

We set up your Centre of Excellence through hands-on learning, practical frameworks, and cross-team workshops

Deliverables include:

Training Modules

CRO fundamentals, advanced experimentation, server-side testing.

Playbooks & Governance

Experiment design, prioritization, data integrity.

Capability Assessments

Identifying gaps in skills, tools, and workflows.

Embedded Coaching

Optiphoenix experts working alongside your teams.

Knowledge Hubs

Centralized libraries of tests, results, and learnings.

CoEs That Created Independence.

CoEs empower your teams with the skills, systems, and confidence to scale experimentation themselves.

Trainers Who’ve Run the Experiments.

Experts with 10+ years CRO experience across industries.

Proven frameworks used with 150+ brands globally

Practical, hands-on learning (not theory).

Flexible formats: workshops, embedded pods, or hybrid models.

Ready to Train Your Teams for Experimentation at Scale?

CoEs transform experimentation from a dependency to a permanent in-house capability.

Start Building Your CoE