Louis Philippe × OptiPhoenix:Haptic Feedback on Add to Bag Drove a 16.95% Uplift in Buy Now Conversion

Published: Fri Oct 30 2026/Updated: Tue Nov 03 2026/by: Vrity Singh

The Challenge

Louis Philippe is one of the brands available through the ABFRL SuperApp, a unified fashion shopping platform that brings together brands including The Collective, Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons, American Eagle, and Forever 21 into one shopping experience. On the Louis Philippe mobile Product Detail Page (PDP), users who tapped Add to Bag or Buy Now received no confirmation that the product had been added. On mobile, this could leave them unsure whether their action had registered.

OptiPhoenix partnered with Louis Philippe to test whether instant feedback on these taps would build confidence and improve conversion.

Finding the Missing Signal

A tap on a mobile screen is a quiet action. If nothing visibly or physically responds, a shopper can wonder whether it worked.

That doubt costs time and attention. Some shoppers tap again, some pause, and some leave the page to check. So the gap sat between a shopper ready to buy and an interface that did not confirm the step they had just taken.

The Hypothesis

OptiPhoenix proposed adding a subtle vibration when users tapped Add to Bag or Buy Now. The haptic response would confirm that the action succeeded and reinforce user confidence. This was expected to improve interaction with the purchase buttons and lift the conversion rate.

The Experiment

OptiPhoenix ran a controlled A/B test on the Louis Philippe mobile Product Detail Page.

Louis Philippe product page A/B test comparing original and variation designs, showing haptic feedback confirmation when users click Add to Bag or Buy Now, improving mobile shopping interaction.

Variant A (Control): The original PDP. Tapping Add to Bag or Buy Now gave no confirmation that the product had been added.

Variant B (Test): The same PDP with a subtle haptic vibration when a user tapped Add to Bag or Buy Now and the product was added to the cart.

Metrics measured: Conversion Rate, Revenue, Buy Now conversion rate, and Add to Bag conversion rate.

The Result

A small physical confirmation helped more shoppers complete their purchase.

Louis Philippe haptic feedback A/B test results showing 9.65% conversion rate uplift, 6.36% revenue uplift, 16.95% increase in Buy Now conversions, and 5.23% increase in Add to Bag conversions, with 96.03% statistical significance.

Conversion Rate rose from 1.12% to 1.23%, a 9.65% increase, reaching 96.03% statistical significance. Revenue rose 6.36% over the same test. Buy Now conversion rate rose 16.95%, and Add to Bag conversion rate rose 5.23%.

Impact

9.65% increase in Conversion Rate
6.36% increase in Revenue
16.95% increase in Buy Now conversion rate
5.23% increase in Add to Bag conversion rate
96.03% statistical significance

Lessons Learned

Confirm every key action. Shoppers should never have to wonder whether a tap worked. A short vibration answered that question at the moment it mattered.

Small feedback can carry real weight. The test changed no layout, copy, or offer. It added one subtle response to an existing tap, and conversion still rose 9.65%.

Look at each button separately. Buy Now conversion rose 16.95%, more than Add to Bag at 5.23%. Both moved in the same direction, which is a useful guide for where feedback matters most.

Partnership Snapshot

What Matters

Louis Philippe‘s shoppers were not hesitating about the product. They were hesitating about whether their tap had worked. By adding a subtle vibration to Add to Bag and Buy Now, OptiPhoenix gave them instant confirmation. Conversion Rate rose 9.65% and Revenue rose 6.36%.