The Challenge Mr. Tuning’s mobile store organizes its products in a hamburger menu. Under the Universal section, the sub-categories appeared as one flat, unsorted list. Items such as exhaust accessories,...
The Challenge Sleepycat is a D2C sleep and wellness brand offering sleep products designed to improve sleep quality through comfort and ergonomic design. A mattress is a considered purchase, so...
The Challenge SAADAA is a fashion brand selling everyday apparel such as kurtas and pants. On its mobile Product Detail Page (PDP), sizes appeared as round buttons labelled only with...
The Challenge Louis Philippe is one of the brands available through the ABFRL SuperApp, a unified fashion shopping platform that brings together brands including The Collective, Louis Philippe, Van Heusen,...
The Challenge Mr. Tuning’s mobile store lets shoppers find products by vehicle make and model through the hamburger menu. On mobile, that menu opened level by level. A shopper could...
The Challenge The Pant Project is a D2C fashion brand specializing in ready-to-wear and custom-made pants, offering a range of styles for different occasions and preferences. On its homepage, the...
The Challenge Louis Philippe is one of the brands available through the ABFRL SuperApp, a unified fashion shopping platform that brings together brands including The Collective, Louis Philippe, Van Heusen,...
The Challenge Allen Solly is one of the brands available through the ABFRL SuperApp, a unified fashion shopping platform that brings together brands including The Collective, Louis Philippe, Van Heusen,...
The Challenge The Pant Project is a D2C fashion brand offering pants across different styles and preferences. Its mini cart was a good place to encourage shoppers to add more...
The Challenge Flooret’s Sample Kit Product Detail Page (PDP) needed to help shoppers explore flooring samples, understand their options, and place an order. The original page displayed product imagery, sample...
The Challenge The Pant Project is a D2C fashion brand specializing in ready-to-wear and custom-made pants, offering different styles for different occasions and preferences. Its mobile hamburger menu relied on...
The Challenge Leather Cult is a D2C fashion brand specializing in leather apparel and custom-made products, offering customers personalized sizing and customization options. On the Product Detail Page, shoppers could...
The Challenge Louis Philippe is one of the brands available through the ABFRL SuperApp. The SuperApp is a unified fashion shopping platform that brings together brands including The Collective, Louis...
The Challenge The Pant Project is a D2C fashion brand specializing in ready-to-wear and custom-made pants, offering a range of styles for different occasions and preferences. On mobile, the hamburger...
The Challenge The Collective is India’s premier luxury fashion destination. It offers a curated portfolio of global designer and premium lifestyle brands across apparel, footwear, accessories, and beauty. The platform...
The Challenge Van Heusen is one of the brands available through the ABFRL SuperApp. The SuperApp is a unified fashion shopping platform that brings together brands including The Collective, Louis...
The Challenge The Collective is India’s premier luxury fashion destination. It offers a curated portfolio of global designer and premium lifestyle brands across apparel, footwear, accessories, and beauty categories. The...
The Challenge Flo Mattress is a D2C sleep and bedding brand from India, focused on delivering high-quality, comfortable sleep solutions by blending thoughtful engineering with customer-centric design. The brand re-engineers...
The Challenge AlterCall’s business question page is where non-qualified prospects work through a short application before reaching the calendar page to book a call. The form felt more like an...
The Challenge LNDN Gray is a modern art and home décor brand offering bold photography, fine art, and statement pieces for design-conscious consumers. The brand focuses on cinematic visuals and...
The Challenge The Collective is India’s premier luxury fashion destination, offering a curated portfolio of global designer and premium lifestyle brands across apparel, footwear, accessories, and beauty categories, operated by...
The Challenge Van Heusen is one of the brands available through the ABFRL SuperApp, a unified fashion shopping platform that brings together brands including The Collective, Louis Philippe, Van Heusen,...
The Challenge Louis Philippe is one of the brands available through the ABFRL SuperApp, a unified fashion shopping platform that brings together brands including The Collective, Louis Philippe, Van Heusen,...
The Challenge Giva is an Indian jewellery brand offering silver, gold, and lab-grown diamond jewellery through a digital-first shopping experience. Users on Giva’s Product Detail Page relied on product imagery...
The Challenge Flo Mattress is a D2C sleep and bedding brand from India, focused on delivering high-quality, comfortable sleep solutions by blending thoughtful engineering with customer-centric design. The brand re-engineers...
The Challenge LNDN Gray is a modern art and home décor brand offering bold photography, fine art, and statement pieces for design-conscious consumers. The brand focuses on cinematic visuals and...
The Challenge Allen Solly is one of the brands available through the ABFRL SuperApp, a unified fashion shopping platform that brings together brands including The Collective, Louis Philippe, Van Heusen,...
The Challenge Jaypore is a premium lifestyle brand under the Aditya Birla Fashion & Retail (ABFRL) ecosystem. It celebrates India’s craft heritage through handcrafted apparel, jewellery, and home products from...
The Challenge AlterCall’s mobile landing page is the first step in the funnel that eventually leads a prospect to book a call. The hero banner on this page used an...
The Challenge Flo Mattress is a D2C sleep and bedding brand from India, focused on delivering high-quality, comfortable sleep solutions by blending thoughtful engineering with customer-centric design. The brand re-engineers...
The Challenge Lisa Angel is a UK-based lifestyle and jewellery brand known for personalized gifts, handmade jewellery, and homeware. Founded in Norwich in 2004, the brand has grown from a...
The Challenge LITTA is a UK-based, on-demand junk removal service. It focuses on speed, transparency, and sustainability. The service connects users with licensed local waste carriers. It offers eco-conscious clearances...
The Challenge Peter England sells through the ABFRL SuperApp. The platform unites brands including The Collective, Louis Philippe, Van Heusen, Allen Solly, Pantaloons, American Eagle, and Forever 21. On the...
The Challenge Allen Solly is one of the brands available through the ABFRL SuperApp, a unified fashion shopping platform that brings together brands including The Collective, Louis Philippe, Van Heusen,...
The Challenge Louis Philippe is one of the brands available through the ABFRL SuperApp, a unified fashion shopping platform that brings together brands including The Collective, Louis Philippe, Van Heusen,...
The Challenge Giva is an Indian jewellery brand offering silver, gold, and lab-grown diamond jewellery through a digital-first shopping experience. On Giva’s mobile PLP, returning users often lost track of...
The Challenge Van Heusen is one of the brands available through the ABFRL SuperApp, a unified fashion shopping platform that brings together brands including The Collective, Louis Philippe, Van Heusen,...
The Challenge Frido is an Indian wellness and mobility brand that develops ergonomic products, including orthopedic cushions, pillows, insoles, footwear, and posture-support solutions, designed for concerns such as back, neck,...
The Challenge The ABFRL SuperApp is a unified fashion shopping platform that brings together brands including The Collective, Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons, American Eagle, and...
The Challenge The Collective is India’s premier luxury fashion destination, offering a curated portfolio of global designer and premium lifestyle brands across apparel, footwear, accessories, and beauty categories, operated by...
The Challenge Giva is an Indian jewellery brand offering silver, gold, and lab-grown diamond jewellery through a digital-first shopping experience. On Giva’s mobile listing page, applying a price filter meant...
The Challenge The calendar page is the last step in AlterCall’s booking funnel. It is the point where a prospect either confirms a call or walks away. On this page,...
The Challenge The tradesmen quote form opens with two decisions: which day, and what time. On the original form, those choices sat inside a monthly calendar and a flat list...
The Challenge Salty’s mobile header was carrying more than it needed to. Icons for wishlist account, search and cart were clustered together alongside the brand logo and persistent “Women |...
The Challenge Palmonas collection pages were seeing active filter engagement. Users were using category filters to narrow their product exploration a strong signal of purchase intent. The problem was structural:...
The Challenge A shopper who lands on one product is rarely certain it is the one. They want to see what sits nearby: the same style in another color the...
The Challenge The mid-fold plan comparison chart is where a Funding Pips user chooses which challenge to buy. The original chart presented several options with technical naming and dense information,...
The Challenge On a catalogue with hundreds of items, filters and sorting are how a shopper finds the thing they came for. When those tools work, browsing feels effortless. When...
The Challenge The product page for Frido’s Arch Support Rigid Insoles has to convince a buyer that this specific product solves their specific foot problem. The original PDP made that...
The Challenge For a proprietary trading firm, the path from the landing page through registration to the app dashboard is where a curious visitor becomes an active user. Funding Pips...
The Challenge The one-off cleaning quote form is where a Housekeep visitor turns interest into a booking. It asks for clean type, property details, and time, and every question a...
The Challenge On a wellness brand’s product page, the subscription is usually the better deal for the shopper and the more valuable outcome for the business. Getting a buyer to...
The Challenge After the first hamburger menu redesign demonstrated that visual navigation improved conversion, OptiPhoenix and Salty had a more specific insight to work with: users on this site convert...
The Challenge Flooret’s product pages offer multiple flooring models – Base, Signature, Craftsman, Herringbone – each with different plank sizes, mil thicknesses, and bevel types. For a buyer deciding which...
The Challenge Across The Collective’s checkout funnel, users were dropping off at two specific points. Only 30% of cart page visitors progressed to checkout. Of those who reached checkout, another...
The Challenge The product detail page is where a shopper decides, and the offers that lower the price are often what tips that decision. On Neeman’s PDP, those offers were...
The Challenge For a craft and lifestyle brand built on authenticity, the material is the product. A buyer choosing silver jewellery is buying the assurance of what the piece is...
The Challenge The cart page is where purchase intent is highest. Users have already chosen a product, set a size and quantity, and navigated away from browsing. By conventional logic,...
The Challenge Sous Chef is a UK-based family-run specialty food retailer selling international cooking ingredients, cookware, and tableware. Their checkout flow followed a four-step path: Add to Cart → Side...
The Challenge Salty is an Indian D2C jewellery and accessories brand catering to everyday shoppers. On mobile, the hamburger menu is the primary navigation gateway – the first decision point...
The Challenge Dosaze sells ergonomic pillows in two size options. Two choices sounds simple. But for a product where fit depends on body type, height, and sleeping position, even a...
The Challenge Palmonas’ collection pages were seeing active filter engagement. Users were using category filters to narrow their product exploration – a strong signal of purchase intent. The problem was...
The Challenge Euronics is the largest electrical buying group in Europe, operating across 30 member countries and 11,000 specialist stores. For a retailer selling home appliances and electronics at price...
The Challenge Akasa Air operates with two primary fare tiers: Saver and Flexi. The Flexi fare includes meaningfully better benefits – complimentary meals, seat selection, significantly lower date change charges,...
The Challenge Fitelo offers personalized nutrition and lifestyle plans in India, working with users on weight loss, disease management, and overall health. Their consultation booking flow begins with a multi-step...
The Challenge Flooret sells luxury vinyl plank flooring – a considered, high-involvement purchase where buyers are comparing materials, finishes, and fit-for-room across multiple product options. The product detail page is...
The Challenge On The Collective’s product detail page, two CTAs competed for the same user attention: “Add to Cart” and “Buy Now.” Most users clicked “Buy Now” first. By click...
The Challenge For most D2C fashion brands, the product detail page is built around the hero image. Everything else follows – features, fabric details, brand promises – buried lower on...
About Jabra Jabra is a reputable and well named manufacturer of innovative headphones and microphones, with online stores across the globe. They have mainly concentrated on professional equipment like audio...
About Taj Hotels With a major part of IHCL, Taj Hotels are the hallmark of renowned hospitality around the globe, occupying a range of true living palaces, landmark hotels, resorts,...
About Rideontoys4u Ride on Toys is a children’s toy store that provides educational toys and activities for children of all ages. They have designed and curated a variety of high-quality...