Increase Online Sale During Cyber Monday with CRO Techniques

Cyber Monday 2022 is right around the corner, and if you’re a retailer, you’ve likely already made strategies to increase online sales. The holiday season is an important time for retailers because they can’t rely only on foot traffic. The advancement in technology has allowed businesses to compete with each other and draw customers (online and offline) through websites that stand out from competitors.

Here are 15 CRO strategies that will help you increase online sales and conversions during Cyber Monday:

1. Improve Your Website’s Load Time

The first thing you should do is make sure that your website loads quickly. When the biggest sale day of the year is just around the corner, it’s important to ensure your website is ready for Cyber Monday. 

Having a slow-loading site in today’s digital environment, then it will be difficult for the users to stay engaged. You don’t want to lose potential customers because they were frustrated by waiting for your site to load. 
Slow website can also impact the amount of time people spend on your site, which could mean fewer ecommerce conversions.

As per Portent, the first 5 seconds of page load time have the maximum impact on conversion rates.

According to research, when Page Time Load increases from 1 to 3 seconds; the chance of a bounce rate rises by 32%. If Page Time Load increases from 1 to 5 seconds, the chance of a bounce rate rises by 90%. If Page Time Load increases from 1 to 6 seconds, the chance of a bounce rate rises by 106%. And bounce rate increases by 123% as the page time load climbs from 1 to 10 seconds. So make sure your website loads quickly and efficiently! 

2. Optimize Your Landing Page Design

During cyber monday 2022 you could miss out on many sales if you don’t optimize your landing page design. It’s important to remember that every time someone visits your site, they’re doing so with the intention of buying something. 

By optimizing your landing page, you’ll be able to increase online sales during Cyber Monday and beyond.

While optimizing the site, make sure to keep the website simple, and easy to use. It is because customers can easily find what they’re looking for without being distracted by other elements on the page. 

Use a combination of text, images, videos, and CTAs to get people interested in what you’re offering. Also, ensure that you have an appropriate call-to-action button that encourages visitors to take action immediately! You can also use countdown timers to create urgency (e.g., “Only two days left!”, or “Free Shipping”) for better ecommerce optimization and sales experience.

3. Create a Cyber Monday Deal

If you’re looking for a way to increase online sales this Cyber Monday, you may consider creating a deal. This is an easy way to encourage people to shop from you.

When creating your deal, consider how it will benefit the customer. You not only want customers to get free shipping but also want them to get products at better prices.

Here’s an example. If you sell watches, consider creating a special deal on Cyber Monday that includes free or discounted shipping rates. This will encourage people to at least consider the deals/sales- who weren’t planning on buying from you. You can also give them incentive to purchase from you, instead of another retailer who might offer similar deals but no incentive.

4. Optimize Your Site for Mobile

Sales or offers during Cyber Monday or Black Friday, are the times where you can expect a lot of traffic to your site. It’s no secret that mobile is the future of online commerce. Hence, you also need a mobile-friendly site to get all the potential sales during this time.

According to a study, almost 79% of all online sales are made through mobile devices. This means that if you have an unoptimized site, you’re missing out on a huge chunk of potential  customers and revenue— and not just on sales.

Reports by Think with Google states that, people are 62% less likely to make future purchases from a brand if they have a bad mobile experience. We can say from this that unoptimized websites increase cost of conversions and customer service.

With more and more people shopping on their phones and tablets, retailers need to optimize their websites to ensure smooth experience on mobile devices. By making your site responsive and mobile friendly, you’ll be able to take advantage of the most lucrative sales like cyber monday ecommerce trends.

5. Create Urgency and Excitement

As said above, if you want your store to stand out from the crowd, offer your customers an incentive. That’s where a countdown timer comes in handy. 

A countdown timer or providing free anything can help you create urgency and excitement. This technique lets your customers know how much time they have left to take advantage of the special offers.

A countdown timer helps to ensure that customers don’t forget about your product or service. Some people plan ahead and set reminders, so they don’t miss out on any of the best deals. 

They’ll also help to create a sense of urgency, increasing click-through rate by up to 30%. This will encourage them to make purchases sooner rather than later to take advantage of all deals. In addition, it will give them something to look forward to!

You can see an example below of how the Lunchbox brand is providing discounts and free shipping on orders. This is creating a sense of excitement for the customers.

6. Optimize The Checkout Process

The holiday season is near, and you’ve got a lot of decisions to make; such as, what kind of deals should you offer, how many products should you price at each discount level, and when should you launch your sale? 

But one important decision many companies need to pay more attention to is ecommerce optimization of the checkout process. 

There are cases where shoppers want to buy items from the store on Cyber Monday, but set aside their shopping cart for later purchase. If your checkout process is too long or difficult to proceed with, then these potential buyers will abandon their carts and never return.

According to research by the Baymard Institute, almost a quarter of 26% of buyers abandon their shopping carts because the checkout procedure is too lengthy or too complicated.

It is advisable to make sure that each step of the process has clear instructions. Customers want to know exactly what they need to do before they move on. Don’t assume they’ll figure things out on their own. Thus, make sure there are clear instructions at every step of the way during checkout and don’t make it too lengthy.

7. Fix Website Problems

There are many ways to increase online sales. You can put out promotions, run ads, and try to get people to visit your website. 

However, one other thing that can be done to increase online sales is fixing problems with your website. 

If your website has been running smoothly lately, you might think there’s nothing wrong with it. But you’d be surprised to know the number of websites that see an uptick in problems during peak sale periods, such as Cyber Mondays or holidays.

It’s important to check that your server has enough bandwidth and capacity to handle the increased load. Also, ensure there are no dead links on your site because these can lead people away from your store without buying anything, which means less revenue for you!

Check all links before Cyber Monday starts.

8. Use “Call-to-Action”

It’s no secret that Cyber Monday is the best time for online sales. But what if you could make it even better? That’s where our Call-to-Action (CTA) comes in.

CTA buttons are a great way to encourage customers to take action, like buying something from your store. 

As per some reports, conversion rates are increased by 80% when a CTA is included on the landing page.

For e.g. In the above image ,‘Get in touch’ and ‘Our Services’ are CTA buttons. These buttons prompt customers to click on them and take action.

You can use these buttons to direct people to the services page or contact form, where they can place a request, query or even an order.

By adding these buttons throughout your website, you’ll be able to increase online sales on Cyber Monday, by encouraging people who visit your website to buy something right away. 

You can use design elements like bright colors and large fonts on your page to stand out from all other products on display. This will help drive home the point that this item is only available for a limited time! 

It will also further help buyers feel confident about their purchase, reduce any anxiety about spending money, and boost confidence regarding the product and its purchase.

9. Use Social Proof to Boost Cyber Monday Sales

Social proof is a marketing technique to persuade potential. Social proof can be used to convince potential buyers regarding two things:

First, other people have bought your product or service, and second, that they are satisfied with what they have received. 

You can use social proof to boost your Cyber Monday 2022 sales. It’s easy for customers to be skeptical about buying from a brand-new store, especially if it’s not well-established yet. 

But when you show them that other people have already bought from you and loved their experience, that’s gold!

You can implement this ecommerce strategy in several ways. One of the ways is by showcasing testimonials (from happy customers) on your website’s home page. This will include links to reviews of your product on third-party websites and videos of customers describing how great your product is. 

Second way is by sending out emails about how many people have already purchased your product. 

Make sure that when you include testimonials and reviews on your website or social media, you include the customer’s name or picture to make it feel more authentic.

10. Use Email Marketing

Email marketing allows you to reach your customers anytime, anywhere. It’s a great way to build customer relationships and keep them engaged with your business and the upcoming ecommerce trends. 

When you send an email, newsletter or promotional offer, there’s no waiting in line or fighting crowds; instead, users can check out what you have to offer in the comfort of their home or office. 

To ensure that your Cyber Monday emails are effective, make sure that they’re personalized and targeted towards your audience.

For example, You sell makeup products for women over 20-30 years of age. Try sending an email with a coupon code for 35% off on one or two products. This will ensure that they will buy something specific from your store instead of going elsewhere first! 

You should also consider building up the hype! 

Adding a countdown timer until midnight (start of the deals) makes sure that everyone is excited. It will help them know exactly how much time they have left before they have to shop online.

11. Use Color Psychology To Increase Online Sales

Color psychology is one of the most powerful marketing strategy for cyber monday or black friday sales. 

Color psychology can help you attract more customers and convert them into buyers by using specific colors in your web design or marketing materials.

For example, use red and orange to encourage urgency. Red conveys passion and excitement, while orange is associated with warmth and happiness. 

Use green to create a sense of prosperity and growth. It’s the color of nature, which makes it a great choice for Cyber Monday! 

Use blue to convey dependability and trustworthiness. Blue is often associated with professionalism. Thus, it’s perfect for Cyber Monday because you want people to feel confident about buying from your store.

According to studies, color may impact a customer’s purchasing decision by 60–80%. So, make sure all your landing pages have high contrast—which means having plenty of white space between different elements on each page so that visitors don’t feel overwhelmed by all the information being presented at once.

The idea behind color is simple: use it wisely, and watch as your sales start!

12. Include Live Chat Feature On Your Site

There are many ways you can use content marketing to increase online sales during the holidays, but one of the most effective is by adding a live chat feature to your site. 

Live chat has been proven to increase conversions rate across all industries. 

Adding a live chat feature to your website can increase the conversion rate by up to 40%.

Live chat allows you to engage with customers in real-time, so they don’t have to wait for an email response or click around the site looking for answers. Instead, they can talk directly with someone who will answer their questions as they come up—and this way, they’re more likely to stay on your site longer and convert into paying customers.

In addition, to increase conversion rate in ecommerce, live chat also helps you build trust with customers by giving them a personal connection with someone who works for your company. 

They’ll feel like they’re talking directly with a real person instead of browsing through thousands of products on an e-commerce site. 

Additionally, live chat allows you to collect data about what your customers want so that next year’s Cyber Monday promotions are even more effective!

13. Use Pop-Ups To Promote Cyber Monday Deals And Discounts

Pop-ups are another great way to get your customers’ attention. It is widely used by many websites, especially ecommerce sites to promote trends, discounts and cyber monday deals. 

They’re also a great way to increase online sales and ecommerce conversions because they encourage customers to take action. 

Pop-ups have a CTR of 6 times higher compared with standard banners. 

When you use pop-ups on your site, you can attract new visitors who may not have come across your site otherwise. 

You can also offer them discounts and deals that will entice them to purchase immediately. This is important because many people will wait until Cyber Monday rolls around before deciding what to buy—and they’ll often choose the first thing they see online!

Your pop-up should be professional and inviting. It should direct people to a page where they can find more details about the product or service, such as sale start date, end date, dollars they’ll save if they purchase and so forth. 

This helps to improve conversion rates by making it easier for people to find the products. For example, if you’re selling shoes and boots, you might want to create a pop-up highlighting the most popular styles of shoes in your store with links directly to those styles so that customers can click from the pop-up window.

14. Invest In A/B Testing Tools 

When trying to make the most out of Cyber Monday, it’s important to consider all the different marketing channels you can use. 

One of the most effective channels is A/B testing. 
A/B testing allows you to test different website versions to see which performs better. You can then use the data from these tests to refine your marketing strategy for black Friday or cyber Monday and make sure that everything you do online is working towards increasing your sales.

Use A/B testing tools to test every element of your website and to understand your customer preferences in advance. There are many tools available that will let you run A/B tests on your website, including Google Analytics, Optimizely, Adobe Target, etc. 

These tools provide a variety of useful metrics and analytics that can help improve your online presence and ultimately increase revenue. 

You can also opt for outbound agencies that are engaged in CRO or A/B Tests. These conversion rate optimization techniques provide positive customer experience with your brand.

15. Keep It Simple

You might have heard, ‘Minimalism is the new consumerism.’ Hence, in today’s diverse consumer perceptions, it is better to keep simple if you want to increase your sales and ecommerce conversions during the holiday season.

People are more likely to buy when they can easily find what they’re looking for on a website or an application. So, when it comes time to promote your Cyber Monday deals, focus on the deals.
Avoid going into detail about every single product available or every discount that might be available with certain brands or styles. 

Your customers don’t want to be confused or overwhelmed. They want what they came for at the best price possible.

Having a minimalist website or simple design means an easy-to-navigate website with clear instructions and labeling to capture more sales during Cyber Monday 2022.

Don’t try to sell customers everything. They only want their deal! 

Make sure everything they need is right there on one screen so they can find what they’re looking for without having to hunt around. 

In other words: don’t make your website hard to use or make it difficult for users to find what they want quickly. Instead, give them an easy-to-follow path from one page to another so that they can find exactly what they’re looking for. 

Takeaway

The holiday season is a lucrative time for online retailers looking to optimize sales. 

Days like Cyber Monday, Black Friday, Thanks Giving Deals, all these are important times of the year with a number of shoppers ready to splurge. 

CRO strategies and techniques can help you take advantage of these buying impulses and increase conversions everyday by boosting your bottom line to benefit you and your customers. 

The more your website can reflect the personality of your target market, the easier it will be to attract visitors, including those on a mission to purchase during Cyber Monday. 

We hope these web performance optimization tips will help you improve your ecommerce strategies this holiday season.